Basketball
Turkish Basketball Federation adds TikTok as new sponsor
The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Fiba lands Yili as latest global partner
The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
PayPal agrees jersey patch extension with new Phoenix Suns ownership group
The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season
‘The NBA deal put our brand on the map’ | Corey Plummer, OlyBet
SportBusiness Sponsorship talks to Corey Plummer, chairman and chief executive of Olympic Entertainment Group and OlyBet, about the company's sponsorship deals with the NBA, NHL and DP World Tour.
Oklahoma City Thunder extend Love’s jersey patch sponsorship
The Oklahoma City Thunder of the National Basketball Association has announced a multi-year extension of its deal with Love's Travel Stops that will keep the brand's logo on the Thunder's jersey
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Miami Heat agrees $117m stadium sponsorship with Kaseya after FTX collapse
The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Miami-Dade ‘in talks’ with Kaseya for arena naming rights
Miami-Dade County is nearing a naming rights deal with IT management solutions company Kaseya for Miami-Dade Arena, formerly known as FTX Arena, home of the National Basketball Association's Miami Heat
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
ESPN sells out for women’s NCAA basketball tournament
Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Warner Bros. Discovery, CBS ‘virtually sold out’ of March Madness ad space
Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
WME to acquire BDA Sports Management basketball agency
Endeavor subsidiary WME Sports has announced that it is acquiring basketball representation firm BDA Sports Management.
WME Sports had made a minority stake investment in BDA in 2020
Seven Consulting extends backing of Australia’s Opals
Project management firm Seven Consulting has agreed a three-year extension to its naming-rights deal with Australia’s women’s basketball team.
Road 2 Final Four – Nissan and the NCAA March Madness
As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …
NBA China agrees sponsorship with digital payments giant Ant Group
NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
NBA All-Star weekend backed by more than 35 sponsors
The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…