Basketball
Beijing Enterprises Group becomes Fiba’s first partner for new competition cycle
The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.
Suns partner up with 50 Cent-backed vodka brand
NBA basketball franchise the Phoenix Suns has entered into a multi-year partnership with vodka brand Effen.
NBA’s Hornets balance the books with Grant Thornton
NBA basketball franchise the Charlotte Hornets has agreed a multi-year sponsorship deal with accounting and consulting company Grant Thornton.
Tissot provides Swiss Basketball with timely boost
Switzerland’s national basketball team will be competitive next year after the governing body of the sport in the country, Swiss Basketball, agreed a partnership with luxury watch brand Tissot.
USA Basketball added to Anheuser-Busch’s extended NBA deal
The Anheuser-Busch brewery has extended and expanded its long-term partnership with the North American National Basketball Association (NBA) to include the USA Basketball governing body for the first time.
TBF hires new partner for Turkish basketball league
The Turkish Basketball Federation has entered into a partnership with vehicle fleet leasing firm LeasePlan.
Turkish Tourism teams up with Euroleague
Turkish Tourism has agreed a deal with Euroleague Basketball to become the official premium destination partner of the sport’s top European club tournament and the organisation’s Eurocup competition for the 2015-16 season.
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has secured partnerships with US financial institution Bank of America and household cleaning products firm the Libman Group.
Bucks expand corporate partnership portfolio with Raise deal
Global gift card marketplace Raise has entered into a corporate partnership with NBA basketball team the Milwaukee Bucks.
Basketball Australia nets new partner
Basketball Australia, the sport’s governing body in the country, has entered into a partnership with real estate investment firm Vicinity Centres.
LA Clippers snap up new presenting sponsor
Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.
Infront unveils Tissot as new CBA League partner
The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.
Sports nutrition firm steps up partnership with NBA’s Raptors
NBA basketball franchise the Toronto Raptors has agreed a new partnership with sports nutrition firm BioSteel.
TBF president secures Spor Toto for Turkish league
The Turkish Basketball Federation (TBF) president stepped in to help the Infront agency secure state betting brand Spor Toto as title sponsor of the Turkish Basketball Super League (BSL) in a high-value deal despite tough economic conditions in the country.
IMG doubles revenue with Euroleague betting split
The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.
Tag Heuer takes legal action after terminating CBA deal
Luxury watch brand Tag Heuer has terminated its partnership with the Chinese Basketball Association – less than a month after signing a deal to become the body’s official timekeeper.
Charlotte Hornets sign double deal
NBA basketball franchise the Charlotte Hornets has extended its partnerships with insurance agency Insurance of America and restaurant chain McAlister’s Deli.
London Lions drive off with jersey sponsor extension
British Basketball League club the London Lions has extended its partnership with car supermarket chain Motorpoint.