Basketball
Patch inventory will sell out, despite cautious first year for MLB and NHL
The addition of NHL jersey patch and MLB sleeve patch inventory to the existing NBA jersey patch programme has created a glut of inventory across the major US professional leagues. But, as Matthew Glendinning reports, agencies remain optimistic about demand for the assets.
Monster returns as Big3 sponsor for new season
American basketball league Big3 has announced that Monster Energy is returning as a league sponsor for the 2023 season
Pelicans become first NBA team to tap Australian commercial market
The New Orleans Pelicans of the National Basketball Association has struck a first-of-its-kind global partnership with TripADeal, the Australia-based online travel agent
Finetwork extends backing of Spanish Basketball Federation
The Spanish Basketball Federation (FEB) has renewed its sponsorship deal with telecommunications company Finetwork
Infront wins exclusive Basketball Bundesliga sponsorship mandate
The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.
WNBA adds Discount Tire and Continental Tire sponsorships
The Women's National Basketball Association has announced multi-year sponsorships with American tire and wheel retailer Discount Tire and tire brand Continental Tire in deals that make the brands the first…
Atlanta Hawks agree QuikTrip deal
The Atlanta Hawks of the National Basketball Association have announced a multi-year sponsorship from convenience and gasoline retailer QuikTrip in a deal focused on serving the local youth community
Turkish Basketball Federation adds Hepsiburada as national team sponsor
The Turkish Basketball Federation (TBF) has announced e-commerce platform Hepsiburada as a main sponsor of its national teams
NBA generated $760.3m from its sponsorship portfolio in 2022-23
The NBA generated $760.3m in sponsorship income in 2022-23, renewing four contracts and agreeing two new deals with Hisense and Sorare. Matthew Glendinning provides detailed analysis of its commercial portfolio.
NBA signs Michelob Ultra as first global beer partner
The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
ADQ backs NBA’s Abu Dhabi games
Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…
State Farm to title sponsor Scripps’ WNBA Friday games on ION
Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season
PayPal jersey patch deal generates significant uplift for Suns under new ownership
Under new owner Mat Ishbia, the Phoenix Suns commanded a significantly increased rights fee on renewal from jersey patch sponsor PayPal. Matthew Glendinning reports.
PlayStation, WNBA announce multi-year marketing deal
Sony Interactive Entertainment (SIE) and the Women's National Basketball Association (WNBA) have announced that PlayStation will be the official console and marketing partner of the league in a multi-year…
BetVictor backs Canadian Elite Basketball League
The Canadian Elite Basketball League (CEBL) has announced a sponsorship deal with gambling company BetVictor for the upcoming 2023 season
CarMax expands WNBA sponsorship, becomes ‘Changemaker’
American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
Fiba benefits from competitive Chinese dairy category to sign Yili deal
Fiba has benefited from strong competition in the Chinese dairy category to agree a Global Partner deal with Yili, Asia’s biggest dairy producer. Ben Cronin reports.
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas