Basketball
Nuggets signs Ibotta in three-year jersey patch deal
The defending National Basketball Association champion Denver Nuggets has announced a jersey patch sponsorship deal with performance marketing platform and cash-back rewards provider Ibotta
Sphere named jersey patch partner after 18-month search by New York Knicks
Futuristic Las Vegas entertainment venue Sphere has been named as the ‘Official Jersey Patch Partner’ of the New York Knicks – ending the NBA franchise’s 18-month search for a patch sponsor.
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Sixt turns to Lakers and Bulls for US market boost
German car rental company Sixt signed a global sponsorship with the LA Lakers, but a US-only deal with NBA rival, the Chicago Bulls.
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Hennessy extends global marketing sponsorship with NBA and its affiliates
The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
Fiba 3×3 in market to expand its stable of Global Partners
The International Basketball Federation's (Fiba) 3x3 division is looking to bolster its Global Partner portfolio, with brands in the airline, beverage and consumer electronics categories all being sought
Heat and Hornets sign jersey deals, Nuggets patch still on market
The NBA’s Miami Heat and Charlotte Hornets have signed up new jersey patch sponsors for the upcoming season but seven other teams, including current NBA champions, the Denver Nuggets, have still to confirm p…
Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030
Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
BKT adds EuroCup title rights to EuroLeague deal to reach rural markets
Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.
Chicago Bulls seek sales director in Europe to attract international partners
The Chicago Bulls, one of the most recognisable brands in world sport, is recruiting for a director of international sales to drive a new revenue stream for the National Basketball Association franchise
Basketball Bundesliga follows Infront deal with easyCredit title sponsor renewal
Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Ganten extends Fiba Global Partner role to 2027 Basketball World Cup
Ganten, the Chinese mineral water brand, is to stay on as a top-tier Global Partner of the International Basketball Federation (Fiba) for another World Cup cycle, striking a new deal to 2027
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Fiba readies ‘most successful’ commercial World Cup as it completes road to recovery
The commercial success of the upcoming Fiba Basketball World Cup in south-east Asia will ensure the sport’s governing body breaks even for the four-year cycle despite the devastating impact of the global p…
Spurs ‘to sign Frost Bank’ as arena naming rights sponsor ahead of Wembanyama debut season
The National Basketball Association’s San Antonio Spurs are set to end a two-year search for a new arena naming rights sponsor via a deal with Frost Bank, according to reports.
WNBA announces multi-year Mielle sponsorship
The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
BKT renews Euroleague Basketball sponsorship
Euroleague Basketball has agreed a three-year sponsorship renewal with BKT Tires, which takes on title rights to the EuroCup competition
Gatorade backs Fiba World Cup
Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.