Baseball
Cincinnati Reds bank PNC extension
US financial services corporation PNC Bank has signed a multi-year extension to its partnership with Major League Baseball franchise the Cincinnati Reds.
Papa John’s doubles up on major league platforms
Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.
Red Sox fuel up with Citgo, A’s sign healthcare partner
Major League Baseball franchises the Boston Red Sox and Oakland Athletics have entered into partnerships with US petroleum company Citgo and California-based healthcare provider Sutter Health, respectively.
Yankees put best foot forward with new partnership
Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
MLB’s Cardinals team up with Perficient
Consulting firm Perficient has entered into a multi-year partnership with Major League Baseball franchise the St. Louis Cardinals.
Padres bank financial technology partner
US financial technology company National Funding has secured a partnership with North American MLB baseball team the San Diego Padres.
Tampa Bay Rays bank new sponsor
Kentucky-headquartered financial services company Republic Bank has entered into a partnership with Major League Baseball franchise the Tampa Bay Rays.
Atlanta Braves pour Coca-Cola extension
Soft drinks giant Coca-Cola has extended its long-running partnership with Major League Baseball franchise the Atlanta Braves.
Nexen expands MLB portfolio with Pirates deal
South Korean tyre manufacturer Nexen has extended sponsorship deals with the Texas Rangers and LA Angels, and entered into a new partnership with fellow Major League Baseball franchise the Pittsburgh Pirates.
White Sox switch from Pepsi to Coke
Major League Baseball franchise the Chicago White Sox has entered into a multi-year partnership with soft drinks giant Coca-Cola, bringing to an end its long-running association with rival company PepsiCo.
Associated Bank extends long-running Brewers partnership
US financial services company Associated Bank has renewed its partnership with North American Major League Baseball franchise the Milwaukee Brewers.
MLB orders Papa John’s deal
Major League Baseball has entered into a multi-year partnership with pizza delivery company Papa John’s.
Kansas City Royals detail sponsor roster for World Series defence
Major League Baseball franchise the Kansas City Royals has announced a host of new and extended partnerships to coincide with the start of the 2016 season.
MLB connects with Apple, plants renewal with Scotts
North America’s Major League Baseball has entered into a multi-year partnership with technology giant Apple and renewed its association with gardening products manufacturer Scotts.
Delta adds to MLB portfolio with Nationals deal
Delta Air Lines has expanded its Major League Baseball portfolio by signing a sponsorship deal with the Washington Nationals.
Japanese baseball league toasts Wolf Blass partnership
Australian winery Wolf Blass has entered into a partnership with Nippon Professional Baseball, the operator of Japan’s domestic league.
Partner Case Study: Hublot and Premier 12
The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea. While the deal focused on the brand association with the sport, it also had a key sales impetus with Hublot creating a Limited Edition watch.
Angels get comfortable with new furniture partner
North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.