Baseball
Coppercraft Distillery augments growth plans with Detroit Tigers deal
Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery
National adds Cubs, Giants to MLB roster
National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Blue Jays bank extension with TD
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank.
TD has served as the Official Bank of the Blue Jays for 13 years
DKNY launches Major League Baseball collection
Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
San Francisco Giants team up with Fanatics for retail shops
The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
T-Mobile extends MLB partnership
Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile
Hanwha Q Cells seeks to broaden solar message with Dodgers deal
The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers
Red Sox sets league first with MGM deal
Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.
Baseball Australia bans alcohol sponsorship, urges others to follow
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
MGM Resorts named as Title Sponsor for MLB Japan series
Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
American Family adds Brewers training complex Naming Rights to stadium deal
American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers
American Family Insurance gains naming rights to Brewers stadium
The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
Oakland Coliseum poised to land RingCentral Naming Rights deal
The Oakland Coliseum could soon be renamed the RingCentral Coliseum
Kiwoom renames Korean baseball club, Nexen exits
Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
San Francisco Giants’ stadium called Oracle Park after naming-rights deal
The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.