Athletics

Athletics

PROJECT DETAILS Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018) Entered by: Prism & IHG Sponso
Athletics

Silverstone’s status as the host venue of Formula One’s British Grand Prix may be in doubt after next year’s race, but the British Racing Drivers’ Club-owned and operated circuit has ambitious plans t…
Athletics

A round-up of the key sponsorship deals worldwide American football: The NFL entered a partnership with online sports apparel and merchandise retailer Fanatics
Athletics

While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…
Athletics

Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.

Athletics

A round-up of the key sponsorship deals signed around the world American football: UNIFY Financial Credit Union entered a multi-year partnership with NFL team the Los Angeles Rams
Athletics

US sportswear company Nike has been named as an official partner of this year’s European Athletics Championships in Berlin.

Athletics

Global healthcare company Abbott has renewed its title sponsorship of the World Marathon Majors group.

Athletics

Prosthetic products manufacturer Ottobock has been named as an official supplier of the World Para Athletics governing body.

Athletics

Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.

Athletics

Japanese tyre manufacturer Toyo Tires has been named as a national partner of the International Association of Athletics Federations’ (IAAF) upcoming World Indoor Championships in Birmingham, England.

Athletics

American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.

Athletics

Convenience store group Spar has agreed a three-year sponsorship deal with British Athletics in an agreement that further enhances its commitment to the sport.

Athletics

Obstacle course series Tough Mudder and Spartan have agreed sponsorship deals with sports beverage company Kill Cliff and health club chain 24 Hour Fitness, respectively.

Athletics

The Trinidad Alfonso Foundation, a non-profit organisation that promotes Valencia and the wider region, has been named as title sponsor of the Spanish city’s staging of next year’s International Association of Athletics Federations (IAAF) World Half Marathon Championships.

Athletics

Water brand Strathmore has agreed a deal to sponsor the International Association of Athletics Federations’ 2018 World Indoor Championships, which will take place in the English city of Birmingham.

Athletics

Audio entertainment provider Audible has reached an agreement to sponsor the London Marathon.

Athletics

Birmingham Airport has been named as the first national partner of the 2018 edition of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which will be staged in the English city.