Athletics

Athletics

Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris
Athletics

Japanese tyre manufacturer Toyo Tires has renewed its partnership with the European Athletics continental governing body
Athletics

Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)
Athletics

British chemicals company Ineos has made its latest investment in sport by sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon banner
Athletics

Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
Athletics

Japanese sports brand Asics has signed a five-year deal as the Official Footwear and Apparel Partner and Presenting Sponsor of the Los Angeles Marathon beginning in 2020
Athletics

Italian sports equipment company Mondo has agreed a four-year partnership with European Athletics
Athletics

Convenience store chain Spar International has signed a multi-year extension to its long-running partnership with European Athletics
Athletics

Dairy products manufacturer Müller has extended its role as a major partner of the British Athletics governing body. Müller has agreed to extend the current partnership through to 2021.
Athletics

Transport company ScotRail has signed up as the latest partner for Glasgow’s staging of the 2019 European Athletics Indoor Championships.
Athletics

Dairy product brand Müller has signed a new National Sponsor deal with the European Athletics Indoor Championships 2019.
Athletics

The council of the International Association of Athletics Federations has voted to allow teams to display the logo of a national sponsor on their kit at next year’s World Championships in Doha.
Athletics

Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
Athletics

Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It
Athletics

Sports brand Puma has driven its 36
Athletics

The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed…
Athletics

The German arm of insurance group Generali has agreed a deal to sponsor the upcoming European Athletics Championships in Berlin
Athletics

Financial institution Qatar National Bank has agreed a sponsorship deal with the International Association of Athletics Federations