Athletics
London Marathon resigns Flora to its sponsorship portfolio
The London Marathon has added butter spread brand Flora – a headline sponsor of the event from 1996 to 2009 – to its portfolio of sponsors.
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: Tencent earnings report, IPL sponsorship targets, Diamond League returns, and more
Lars Graff has been appointed co-tournament director of the China Open tennis tournament
USATF extends Hershey’s sponsorship through 2024
USA Track & Field (USATF) has extended its long-term partnership with leading chocolate and cocoa products company Hershey's, which will continue as the presenting sponsor of the Run Jump Throw initiative through …
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
World Athletics eyes mass participation boost and doubling of sponsors in four-year plan
World Athletics has stated it ambition to double its number of commercial partners, align its hosting protocols with the needs of cities and broaden the mass participation components of its business in…
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Diack: Russian doping sanctions spread out to protect IAAF sponsorship contracts
Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…
Berlin state offers to sponsor city’s sports clubs through Covid-19 crisis
The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic
Pinsent Masons named World Athletics’ first legal services supplier
World Athletics has signed a four-year agreement with Pinsent Masons that affords the London-based international law firm the role of athletics’ first official supplier of legal services.
Chinese Athletics Association agrees sponsorship with Huami
The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami
Duo jostle for Barcelona Marathon promoter contract
The Barcelona City Council has received two bids from companies interested in running the city’s flagship marathon from 2021 onwards, it is claimed.
Müller increases support of British Athletics
Dairy products manufacturer Müller has extended and expanded its role as a major partner of British Athletics, adding a further year to its support of the governing body.
Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
Director of rights marketing Hope leaves The Sports Consultancy
Marc Hope, director of rights marketing at The Sports Consultancy, has left his position after just under five years at the London-based agency and consultancy
Wanda: Financial effect of Rock ‘n’ Roll Marathon revamp to be felt in 2020
A new marketing strategy for the Rock ‘n’ Roll marathon and half-marathon running series in North America will take effect on the financial results presented by owner Wanda Sports Group in 2020.