Athletics

Athletics

Standard Chartered Bahrain has agreed to become one of the official sponsors of the 2013 Bahrain Marathon Relay, according to the Bahrain News Agency.

Athletics

Berlin printing firm Laserline has agreed a four-year deal to become an official partner of the Berlin Marathon.

Athletics

Indian IT group Tata Consultancy Services has renewed its partnership with the Amsterdam Marathon by becoming a sponsor of the event’s eight kilometre run.

Athletics

Lucozade Sport has partnered a wide range of UK running events for many years with the aim of inspiring runners to take on a challenge and achieve their personal best, whoever they are, whatever their distance and whatever their motivation to run.

Athletics

Sponsorship revenue for the 2014 Commonwealth Games in Glasgow will far exceed the £24m ($37.8m/€28.4m
Athletics

SuisseGas has opted to extend its title sponsorship of the Milan Marathon for a further two years until 2015, following a successful sponsorship of the 2013 event.

Athletics

Andrew Nicholson, head of sponsorship marketing at Virgin Money

Athletics

Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.

Athletics

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

Athletics

Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.

Athletics

IAAF president Lamine Diack is unconcerned that a new title sponsor for the Diamond League, to replace Samsung, has not been found yet.

Athletics

British Athletics’ transition to a “family of sponsors” model has been justified by the signing of two new deals, albeit more than three months into the new rights cycle, the organisation’s chairman Ed Warn…
Athletics

Sports Sponsorship Insider talks to the Sainsbury’s boss about the brand’s presence in school and Paralympic sport – and its title sponsorship of British Athletics’ Sainsbury’s Summer Series. Sports
Athletics

MARATHON RUNNERS are renowned for obsessively ticking off the different cities who’s routes they have completed, but now this habit seems to extend to sponsors.
Athletics

ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.
Athletics

THIS SUNDAY'S BMW Berlin Marathon marks the mid-way point in the World Marathon Major series, which features city marathons in Boston, London, Berlin, Chicago and New York