American Football
EA Sports names Ravens’ Jackson to “Madden” cover
Reigning league MVP featured in venerable video game franchise
Denver Broncos seal sports betting partnership with FanDuel
The Denver Broncos and FanDuel Group have announced a multiyear partnership, which designates the prominent gaming operator an official sports betting and daily fantasy partner of the National Football…
Crucial Catch – CHI Franciscan/Virginia Mason & the Seattle Seahawks
In October 2019, three NFL franchises and their healthcare partners activated their deals under the ‘Crucial Catch to Intercept Cancer’ platform.
Cheers to 100 – Budweiser & the NFL/Kansas City Chiefs
Jumping off the celebration of 100 years of professional football in the US in 2019, Bud Light created a once-in-a-lifetime experience for 100-year-old Kansas City Chiefs fan Melba Mills.
EA retains exclusive NFL simulation game rights in new deal
Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025
Cryceps – Dannon & the NFL
With the 2020 NFL Draft pushed online due to Covid-19, the NFL’s official yoghurt leveraged its rights via a digital campaign that poked fun at the idea of the uber-macho football star.
Be the One – Microsoft & the NFL
NFL sponsor Microsoft activated around the 2020 Super Bowl with an inspirational, equality-focused campaign based on the story of 49ers coach Katie Sowers.
Los Angeles Rams unveil new uniforms amid brand refresh
The Los Angeles Rams have unveiled their new uniforms as part of the National Football League team's brand identity refresh
Dolphins quarterback Tagovailoa has top-two selling NFL jerseys
Miami Dolphins' new quarterback Tua Tagovailoa has demonstrated his star power by having the National Football League's top-two selling jerseys since the NFL Draft
The Team That Wouldn’t Be Here – Verizon & NFL
In January and February 2019, Verizon leveraged its rights around the NFL Playoffs, Championship Games and Super Bowl via a multi-phase, multi-platform activation that honoured America’s first responders.
The Secret Kicker – Procter & Gamble & the NFL
Procter & Gamble deodorant brand Secret kicked off conversation about women in sport with a Super Bowl LIV ad spot involving US women’s soccer superstar Carli Lloyd.
Independence Bowl adds Radiance Technologies as title sponsor
American college football bowl game The Independence Bowl has signed up prime contractor Radiance Technologies as its new title sponsor
Chargers unveil new uniforms to rave reviews
New set features callback of every era of franchise history
Tampa Bay Buccaneers’ uniform redesign leads to merchandise sales spike
The National Football League’s Tampa Bay Buccaneers are continuing to reap the commercial rewards of the arrival of superstar quarterback Tom Brady.
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
Tampa Bay Buccaneers enjoy merchandise sales spike following Brady’s arrival
The National Football League's Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady
NFL expands technology partnership with Microsoft to include Teams platform
The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal
NFL to allow sportsbook sponsors in 2020
The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season