American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.
The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.
Location is key to signing a stadium naming rights sponsor as deals tend to be focused locally. But, just because a stadium is located in one of the enterprise hotspots in the world's most advanced naming rights market doesn't mean brands are lining up to plaster their logo over it as the NFL's 49ers have discovered. Contains data table on NFL naming rights deals.