American Football

Food products brand 505 Southwestern has partnered with the University of Southern California, through which it will title sponsor the Scholarship Club Terrace at the Los Angeles Coliseum

David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

Casino and sportsbook operator MGM Resorts will become the first ‘Official Sports Betting Sponsor’ and investor in a new American Football league, ‘The Alliance of American Football’. Unde

Californian sports franchises continue to profit from sponsorship spending by the state’s cash-rich IT and telco brands.

Servpro, a provider of fire and water clean-up services, has agreed to become the new title sponsor of the Cotton Bowl US college American football game

The San Francisco 49ers NFL American football franchise has entered into a new partnership with Mountain Mike’s Pizza.

The Seattle Seahawks NFL American football franchise has renewed its long-standing partnership with soft drinks producer Coca-Cola

The Bahamas Bowl college American football game has signed a title sponsorship agreement with the Elk Grove Village municipality in Illinois

NFL American football franchise the Denver Broncos has entered into a multi-year partnership with US automotive manufacturer Ford