American Football
Features
Sponsorship’s $10m questions
It’s amazing what $10m will and won’t get you these days.
T
Sponsors flock to Levi’s Stadium
The San Francisco 49ers National Football League franchise is close to selling out all ten of its Founding Partner positions for its new home ground, Levi’s Stadium.
Microsoft shakes up NFL sideline partnerships
The role of National Football League Official Headset Partner could be permanently sidelined following the American football body’s $400m (€301m), five-year Game Console, Tablet and PC Operating System dea…
Naming rights deals in American Football Stadia
Location is key to signing a stadium naming rights sponsor as deals tend to be focused locally. But, just because a stadium is located in one of the enterprise hotspots in the world's most advanced naming rights market doesn't mean brands are lining up to plaster their logo over it as the NFL's 49ers have discovered. Contains data table on NFL naming rights deals.
NFL naming rights not an easy sell
SAN FRANCISCO 49ers is struggling to land a naming rights deal that has been earmarked to pay for a large chunk of the cost of its new stadium
Aon touches down in London with NFL UK
CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23
Ochocinco cashes in on social media presence
MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…