American Football

Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.

The Canadian Football League American football competition has announced a three-year partnership with Canada Beef.

Food products company Dannon has reached an agreement to become the official yoghurt sponsor of the NFL American football league from 2015.

Energy, grains and foods company CHS has entered into a wide-ranging college sports sponsorship programme in association with the Learfield Sports agency.

NFL American football team Jacksonville Jaguars have agreed a three-year partnership with locally-based retail pharmacy Smart Pharmacy.

NFL American football team Washington Redskins has entered into a content and marketing partnership with the Washington Times newspaper for the 2014 season.

US financial services company EverBank has extended its stadium naming rights deal with NFL American football franchise the Jacksonville Jaguars, signing a 10-year contract worth $43m (€31.6m).

Texan cruise operator Carnival Cruise Lines has agreed a multi-year partnership with Dallas Cowboys to become the NFL American football team’s official cruise line.

American communications company CenturyLink has reached a three-year deal to become an official partner of the Denver Broncos, effective from the 2014 NFL American football season.

NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.

Online payment system Bitcoin has expanded its involvement in American college sport through a sponsorship agreement with the Georgia Institute of Technology’s Athletic Association.

United Airlines and Citrix, a mobile services company, have secured deals with the Santa Clara Stadium Authority and the San Francisco 49ers to become commercial partners of the NFL American football franchise’s new stadium.

Canada-based airline Canadian North has agreed to become an official partner of the Canadian Football League.

Credit union TDECU has sealed a 10-year stadium naming rights deal worth $15m (€11m) with the University of Houston for its new American football stadium.

NFL American football team Seattle Seahawks has signed a three-year sponsorship deal with Washington-based retail services provider Outerwall.

Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.