American Football

The Arizona Rattlers, reigning champion of indoor American football competition the Arena Football League, have agreed a multi-year home field naming rights deal with the Ak-Chin Indian Community.

Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.

US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).

NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).

Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.

Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.

The Northern California Toyota Dealers Association has agreed a multi-year, multi-million dollar deal with San Francisco 49ers to become the exclusive auto partner of the American football team and its new Levi’s Stadium from the 2014 NFL season.

US department store Belk has announced a six-year sponsorship deal with college sports organisation the Southeastern Conference.

NFL American football franchise the Buffalo Bills has extended its multi-year partnership with local pizza company La Nova Pizzeria.

US tyre dealership Dunn Tire has extended its partnership with NFL American football franchise the Buffalo Bills.

Restaurant chain Tim Hortons has acquired branding rights to one of the gates at Ralph Wilson Stadium under a five-year extension to its partnership with NFL American football team Buffalo Bills.

Motor oil and lubricants company Castrol has extended its sponsorship agreement with the NFL American football league through March 2017.

US fast food restaurant chain Chick-fil-A has extended and expanded its title sponsorship of the Peach Bowl post-season college American football game.

German sportswear manufacturer Adidas has reached a seven-year extension to its partnership with US university Mississippi State (MSU).

US telecommunications company AT&T has reached a multi-year agreement with the University of Oklahoma and the University of Texas to rebrand the long-running annual American football showpiece between the two schools.

Financial services company TaxSlayer has agreed a six-year naming rights partnership with Gator Bowl Sports for the Gator Bowl American football college game.

The US subsidiary of Korean automotive manufacturer Hyundai has announced a six-year extension to its title sponsorship of the Sun Bowl American football collegiate game.