American Football

The Oakland Raiders may be struggling to find a home for the 2019 season but the NFL team are moving forward with commercial partnerships for their new stadium in Las Vegas

Paints, coatings and specialty materials provider PPG has agreed a multi-year corporate marketing partnership with NFL American football franchise the Oakland Raiders

Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.

Advertisers at this year’s Super Bowl will focus on humour, music and pure entertainment, an advertising creative with skin in the game has told SportBusiness Sponsorship.

Sponsorship spending on the National Football League and its 32 teams reached $1.39bn (€1.2bn) in the 2018-2019 season, according to a new sport industry report.

Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season

The LA Rams NFL franchise is using its run to this year’s Super Bowl to market the Naming Rights to the team’s $5bn (€4.4bn) new stadium, currently under construction in Hollywood Park, Los Angeles. O

Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.

Ahead of Super Bowl LIII, Lowe's has signed a multi-year deal to become the NFL's official home-improvement retail sponsor – a category that had been vacant since Home Depot ended its partnership a d…

The University of South Alabama’s new American football stadium will be named the Hancock Whitney Stadium, after a 10-year deal was agreed with the Mississippi-based bank.

South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans

NFL American football franchise the Jacksonville Jaguars has signed its latest UK-focused partnership with financial services company Western Union

The NFL has ushered in the new year by announcing that Caesars Entertainment will be its inaugural Official Casino Partner in a deal worth a reported $30m (€26m) a year.

Tyre manufacturer Goodyear has renewed its title sponsorship of the annual Cotton Bowl Classic college American football game

Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team

Personal finance company SoFi has signed on as the new title sponsor of college American football game the Hawai‘i Bowl.

Retail gas brand 76 has extended its role as the presenting sponsor of the Pac-12 college sport conference’s American football championship game.

The Dunkin' quick service restaurants brand, the Official Coffee of the New York Giants, has signed a one-year promotional partnership with the NFL club’s running back Saquon Barkley.

The Seattle Seahawks NFL franchise has signed a new Official Partner deal with Snoqualmie Casino

The new Alliance of American Football competition has signed a multi-year partnership with sports equipment manufacturer Riddell Sports Group

NFL American football team the Washington Redskins has entered into a partnership with supermarket chain Safeway

The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the…

Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…

Online gaming company 888 has today (Tuesday) confirmed a sponsorship deal with NFL American football franchise the New York Jets