Watches
Tag Heuer adds Copa Libertadores to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).
Tudor adds World Rugby to sponsorship portfolio
Swiss watchmaker Tudor has agreed a wide-ranging partnership with World Rugby to sponsor a host of upcoming national team events.
Hublot partners with Cricket Australia for Ashes summer
Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.
ATP on time with Rolex extension
The Association of Tennis Professionals, which operates the men's ATP World Tour, has extended its partnership with Swiss watchmaker Rolex.
Polar extends backing of Ski Classics
Performance sports watch company Polar has extended its sponsorship of the Ski Classics series of long-distance skiing events.
Tissot adds NBL to basketball portfolio
Swiss watchmaker Tissot has entered into a partnership with Australia’s National Basketball League (NBL) club competition.
Rolex renews World Sailing partnership
Swiss watchmaker Rolex has extended and expanded its partnership with World Sailing, the sport’s global governing body.
Omega adds Volvo Ocean Race to sailing portfolio
Swiss watchmaker Omega has agreed a deal to sponsor the 2017-18 edition of the Volvo Ocean Race sailing event.
Tag Heuer returns to back Chinese Basketball Association
Swiss watch manufacturer Tag Heuer has rekindled its ties with the Chinese Basketball Association, the sport’s top-tier league in the country.
Rolex renews Australian F1 Grand Prix partnership
Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing world championship.
Fiba extends with top-tier partner Tissot
Swiss watchmaker Tissot has renewed its partnership with the International Basketball Federation (Fiba).
Longines extends FEI agreement
Swiss watchmaker Longines has signed a long-term partnership with the International Equestrian Federation’s (FEI) Nations Cup Jumping.
Edox returns as European Curling Championships partner
Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.
Tag Heuer adds LFP to football portfolio
Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).
Rolex: Market leader retains long-term commitment to sport
Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.
Rolex rolls Paris Masters title deal into tennis portfolio
Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.
Melbourne Cup teams up with Kennedy
Luxury watch and jewellery retailer Kennedy has agreed a deal to sponsor Australian horse-racing event the Melbourne Cup.