Travel

Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…

German Bundesliga football club VfL Wolfsburg has signed a partnership with Styria, a region in southern Austria

Spain’s LaLiga has signed new partnerships with Japanese travel agent HIS and UK food delivery brand Deliveroo.

German Bundesliga club Werder Bremen has extended its long-term partnership with the regional Austrian tourism agency Zillertal Tourismus

Major League Soccer's Orlando City SC has signed a new naming rights partnership with Exploria Resorts, a Florida-based timeshare and vacation rental company

Egypt's Ministry of Tourism has signed a new partnership with the Confederation of African Football (CAF) to sponsor the 2019 African Cup of Nations (Afcon)

Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.

The Bermuda Tourism Authority has signed as the exclusive tourism partner of the US Open tennis championship, starting this year

Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC). Under the five-year Global Partner deal, Booking

Norwich City’s partnership with Visit Tampa Bay seeks to strengthen the proposition of Tampa Bay as a destination for UK holidaymakers.

Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.

Expedia becomes Official Travel Partner of the Champions League for next three seasons The deal will be used as a platform for the Expedia and Hotels

Last year, Sports Sponsorship Insider caught up with Marshall Osborne, Uber’s head of sports partnerships, for an informal video interview at the Sport Business Summit in London.

Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.

Ligue 1 football club Olympique Lyonnais has signed a ‘region branding’ partnership deal with the Tignes ski resort.

Transport company ScotRail has signed up as the latest partner for Glasgow’s staging of the 2019 European Athletics Indoor Championships.

Italian Serie A club Udinese has become the new 'brand ambassador’ of Friuli-Venezia Giulia, the area of Italy promoted by regional tourism agency PromoTurismoFVG.

Swiss-based MSC Cruises will become the Official Global Cruise Partner of English Premier League club Chelsea from January 2019

The International Equestrian Federation (FEI) has signed new partnerships with travel and events management business ATPI Sports Events and French camera equipment company Move’N See.

Premier League club Liverpool has signed a new partnership with Swiss ski resort Verbier. Under the four-year deal, Verbier will become the club's first ever Official Destination Partner in Europe

Transportation group Canadian Pacific has renewed its title sponsorship of the CP Women’s Open, an annual event on the Ladies Professional Golf Association (LPGA) schedule.

Cricket West Indies has named Sandals Resorts as its new principal sponsor.

German Bundesliga football club Bayern Munich has signed a tourism-focused partnership with the Croatian region of Istria.

The Austrian Football Association (ÖFB) has opted to renew its partnership with Burgenland Tourismus, the tourism body for the Austrian state of Burgenland.

English Premier League football club Arsenal has signed a sleeve sponsorship deal with the Rwanda Development Board.

Transportation solutions company Enterprise has agreed a deal to take on naming rights to the home arena of NHL ice hockey team the St. Louis Blues.

Italian Serie A football club AS Roma has agreed a partnership with traffic and navigation app Waze.

Online holiday tour operator Sunweb has renewed its title sponsorship of UCI WorldTour cycling outfit Team Sunweb for an “indefinite amount of time”.

Transportation network Uber has expanded its partnership with Atlético Paranaense by becoming a shirt sponsor of the Campeonato Brasileiro Serie A football club.

Italian Serie A football club AS Roma has agreed a partnership with Zig Zag to further enhance travel options for fans heading to its Stadio Olimpico on match days.

Euroleague Basketball, which organises continental club competitions in Europe, has agreed a partnership with transport app Moovit.

Russian Railways has today (Thursday) been unveiled as an official European supporter of this year’s Fifa World Cup national team football tournament, which will take place in its home country.

Speedway Motorsports, which operates a number of racetracks in North America, has entered into a partnership with crowd-powered travel company Rally.

Formula One motor-racing team Mercedes has entered into a partnership with UK-based sports travel operator Thomas Cook Sport.

Indian Premier League Twenty20 cricket franchise the Mumbai Indians has signed a shirt sponsorship deal with online travel company Goibibo.

Italian tourism and business travel firm Gattinoni Group has agreed to become an official supplier of Inter Milan, which plays in the country’s Serie A top-tier club football competition.