Latest Features

In 2018-19, the Rwanda Development Board activated its deal with Arsenal via a suite of efforts aimed at making tourism a key contributor to the country’s economy.

Norwich City’s partnership with Visit Tampa Bay seeks to strengthen the proposition of Tampa Bay as a destination for UK holidaymakers.

Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.

Expedia becomes Official Travel Partner of the Champions League for next three seasons The deal will be used as a platform for the Expedia and Hotels

Last year, Sports Sponsorship Insider caught up with Marshall Osborne, Uber’s head of sports partnerships, for an informal video interview at the Sport Business Summit in London.

Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…

German Bundesliga football club VfL Wolfsburg has signed a partnership with Styria, a region in southern Austria

Spain’s LaLiga has signed new partnerships with Japanese travel agent HIS and UK food delivery brand Deliveroo.

German Bundesliga club Werder Bremen has extended its long-term partnership with the regional Austrian tourism agency Zillertal Tourismus


App-based taxi network Uber is consolidating its presence in sport by moving from single season to multi-year sponsorship deals with major US sports franchises and planning new deals with European sports partners.

App-based taxi network Uber has signed as the Exclusive Ride-Sharing Partner of the Washington Capitals, Washington Wizards and Verizon Center under a three-year deal, from mid-2016 to mid-2019.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

JACK WELCH may be every business student’s idol but GE, the mega-company he created is much less familiar despite touching almost every consumer’s life at some point.

A FEW SHORT months ago it must have seemed like a great idea for Thomas Cook: sponsor some of the biggest properties in sport and bask in consumer confidence when others in the sector are struggling

TALK TO SOME of the other commercial partners of the London Olympic games and Eurostar remains an enigma