Latest Features

Expedia becomes Official Travel Partner of the Champions League for next three seasons The deal will be used as a platform for the Expedia and Hotels

Last year, Sports Sponsorship Insider caught up with Marshall Osborne, Uber’s head of sports partnerships, for an informal video interview at the Sport Business Summit in London.

App-based taxi network Uber is consolidating its presence in sport by moving from single season to multi-year sponsorship deals with major US sports franchises and planning new deals with European sports partners.

App-based taxi network Uber has signed as the Exclusive Ride-Sharing Partner of the Washington Capitals, Washington Wizards and Verizon Center under a three-year deal, from mid-2016 to mid-2019.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.

The Bermuda Tourism Authority has signed as the exclusive tourism partner of the US Open tennis championship, starting this year

Global travel platform has signed a new top-tier partnership with the International Cricket Council (ICC). Under the five-year Global Partner deal, Booking

Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises


RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

JACK WELCH may be every business student’s idol but GE, the mega-company he created is much less familiar despite touching almost every consumer’s life at some point.

A FEW SHORT months ago it must have seemed like a great idea for Thomas Cook: sponsor some of the biggest properties in sport and bask in consumer confidence when others in the sector are struggling

TALK TO SOME of the other commercial partners of the London Olympic games and Eurostar remains an enigma