Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.
Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.
Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.
Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.
Swiss watchmaker Longines has renewed its long-running partnership with World Archery.
Swiss watchmaker Tissot has expanded its partnership with the International Basketball Federation (Fiba) by becoming the official timekeeper of Fiba 3x3.
Swiss watch manufacturer Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR).
The Royal Belgian Football Association (KBVB) has entered into a partnership with watchmaker Ice-Watch.
The Speedway Grand Prix motorcycling series has renewed its partnership with sports watch and men’s jewellery brand Aztorin.
Swiss watchmaker Rolex has renewed its long-running sponsorship of the United States Golf Association.
Swiss watch manufacturer Tag Heuer has renewed its partnership with the Formula E electric car-racing series.
Italian Serie A football club Juventus has renewed its partnership with Swiss watchmaker Hublot.
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Swiss watch brand Anonimo has entered into a partnership with the World Rally Championship motorsport series.
Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.
Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).