The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline

Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team

Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition

Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)

Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).

Swiss watch brand Edox has entered in to a long-term agreement to become the Official Timing Partner of the World Rallycross Championship

Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship

Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament

Timing devices manufacturer Minsk Watch Plant has agreed a sponsorship deal with the 2019 European Games

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  

Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.

Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.

Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.

Italian watch manufacturer Panerai has agreed a deal to sponsor Luna Rossa, the Challenger of Record for the 36th edition of the America’s Cup sailing event.

Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing

France and Paris St Germain football star Kylian Mbappé has signed as a new brand ambassador for luxury watch brand Hublot.

Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.

Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…

Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.

Swiss watch brand TAG Heuer will remain an Official Partner and the Official Timekeeper of Bundesliga and Bundesliga 2, extending the partnership that has been in place since 2015-16

Swiss watch company TAG Heuer will remain Official Timekeeper to four out of the top five European football leagues thanks to an extension of its agreement with the French Professional Football League…

English Premier League football club Tottenham Hotspur has entered into a partnership with Swiss watch manufacturer IWC Schaffhausen

Swiss watchmaker Rolex has been unveiled as an official sponsor of the US Open Grand Slam tennis tournament

Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.

Swiss watchmaker Longines has renewed its long-running partnership with World Archery.

Swiss watchmaker Tissot has expanded its partnership with the International Basketball Federation (Fiba) by becoming the official timekeeper of Fiba 3x3.

Swiss watch manufacturer Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR).

The Royal Belgian Football Association (KBVB) has entered into a partnership with watchmaker Ice-Watch.

The Speedway Grand Prix motorcycling series has renewed its partnership with sports watch and men’s jewellery brand Aztorin.

Swiss watchmaker Rolex has renewed its long-running sponsorship of the United States Golf Association.

Swiss watch manufacturer Tag Heuer has renewed its partnership with the Formula E electric car-racing series.

Italian Serie A football club Juventus has renewed its partnership with Swiss watchmaker Hublot.

Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.

Swiss watch brand Anonimo has entered into a partnership with the World Rally Championship motorsport series.

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.

Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).