Telecoms

Basketball

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.
Football

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 
Football

AS Roma has entered into a partnership with pasta-making company La Molisana, while fellow Italian Serie A football club Bologna has signed a sponsorship deal with telco Linkem
American Football

NFL American football franchise the Green Bay Packers has agreed a partnership with telco U.S. Cellular. Terms of the multi-year deal were undisclosed, but it was confirmed that U.S
Football

Budweiser Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.
Esports

US telco AT&T has entered into a regional partnership with esports organisation ESL.

Cricket

Telco provider Digicel has reached an agreement with Cricket West Indies to end its role as the main sponsor of the body one year early.

Football

German telco PŸUR has entered into a partnership with Bundesliga football club RB Leipzig.

Rugby League

Telco Vodafone has renewed its title-sponsorship deal with the Warriors, the Auckland-based team that plays in Australia’s National Rugby League.

Football

Campeonato Brasileiro Serie A football club Atlético Mineiro has signed a shirt sponsorship deal with telco America Net.

Esports

Esports organisation ESL has agreed a new international partnership with telco Vodafone.

Football

Telco TIM has renewed its sponsorship of Campeonato Brasileiro Serie A football clubs Flamengo, Vasco da Gama, Botafogo and Fluminense.

Cricket

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

Football

Spanish LaLiga football club Athletic Bilbao has extended its partnership with telco Euskaltel.

Football

Newly-promoted Campeonato Brasileiro Serie A football team Ceará has signed a shirt sponsorship deal with telco Algar Telecom.

Baseball

Major League Baseball team the Chicago Cubs has signed partnerships with telco Comcast and financial services company Gallagher.

Cricket

Mobile phone manufacturer Nokia has agreed to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders.

Football

Telco MTN Côte d'Ivoire has entered into a regional sponsorship agreement with LaLiga, which operates the top two divisions of Spanish football.