Telecoms

ORGANISERS OF the English speaking world’s leading literary prize for women have been left without a sponsor after the mobile phone company Orange said it would not be renewing its backing for the award t…

FC BAYERN MUNICH vs CHELSEA FC: The two clubs in the frame for this Saturday’s UEFA Champions League final have a major opportunity to consolidate their commercial appeal in their respective domestic m…

IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung

WHAT WOULD the Malaysian sponsorship sector be without Petronas, the state-owned oil and gas company, which has poured tens of millions of dollars into Formula One over the last 15 years?

THE BAHRAIN FORMULA ONE Grand Prix, cancelled in 2011, was held last weekend despite severe security concerns as a result of the tense political situation in the country

HUAWEI IS ONE of the largest companies you’ve never heard of.

Pan-African telecom company MTN has continued to build on its Football World Cup sponsorship to become Africa’s first brand to enter the Brand Finance Global 500 ranking.

INDIAN TELECOMS is like the siren’s call luring wayward operators onto the rocks.
Rugby Union

Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week

RICHARD BRANSON'S Virgin Media wireless company has hired the fastest man alive in order to promote its new broadband service, but has it worked?

MTN vs ORANGE: Two mobile networks have title sponsored the CAF African Cup of Nations (currently under way in Gabon and Equatorial Guinea) since 2004, but how much did Orange pay compared to its predecessor…
Football

THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps

THE NEWS THAT AT&T would not be renewing its 4-year sponsorship of Williams Formula 1 was greeted with dismay by F1 fans concerned that the team will struggle to replace the reported $26m that the company…

WITH SPRINT renewing its NASCAR Sprint Cup Series deal until 2016, there will be plenty more photo opportunities for the Miss Sprint Cup girls

A FORMULA ONE grand prix took place on Indian soil for the first time in the sport’s history last weekend, October 30.

THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. No

WE SHOULDN'T BE surprised, but the internet seems finally to have done for one of the most solid business models of the past 25 years; paying for calls made on mobile phones

IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012