Telecoms

Football

FIFA MAY HAVE SCORED a financial own goal with its decision to regionalise its third tier World Cup sponsorship inventory
Football

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country

AT&T vs COMERICA: Last week’s World Series sweep by the San Francisco Giants over the Detroit Tigers also produced a clear win for the west coast team’s stadium naming rights partner during the Playoff per…

FOLLOWING IN Jamaican superstar Usain Bolt’s footsteps, British London 2012 hero Mo Farah appears to be an ideal brand fit to promote Virgin’s broadband service.

PUMA WISHED its brand ambassador Usain Bolt a happy birthday on Twitter this week (August 21)

PARALYMPIC GAMES – PAST vs PRESENT: This year’s Summer Paralympic Games will be the most watched, most sponsored and most anticipated in the event's 52-year history. Th

COMPANY MERGERS often set alarm bells ringing at Frontiers as they potentially herald the consolidation of brands and a reduction of sponsorship opportunities

AVID READERS of Frontiers’ Frontloaded weekly e-zine will need no introduction to Chinese telecoms equipment manufacturer Huawei. (For those who missed it click here).

THEIR UBIQUITY AS sponsors of sport suggests the link between mobile phone operators and major sports events is obvious, but recent business pressures and a divergence of strategies may require different…

AMID THE EXCITEMENT and controversy around the Facebook IPO, it is easy to forget that for every dotcom billionaire there are many more winners from the explosion in the digital economy
Football

South African mobile telecommunications company Vodacom has extended its sponsorship of Soweto-based football clubs Orlando Pirates and Kaizer Chiefs in a five-year deal

LOVE HIM or loathe him, Mr Bean a.k

Telecom company O2 this week announced it was ending 10 years of sponsorship at Premier League’s Arsenal when its current deal lapses at the end of July.

IN ITS HEYDAY, mobile operator Vodafone was determined to colour the globe red as it acquired companies in India, Australia, the Middle East, North Africa and across Europe, often using sponsorship to…

THE OFFICIAL EURO 2012 app has been one of the spectacular successes of the tournament with 4

MOBILE PHONE company Vodafone has unveiled a prototype umbrella that will charge users' mobile phones and boost their 3G signal

BT’S OLYMPIC sponsorship was linked to its work on the media centre and a push into the business telecoms market.

DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…