IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012

UAE-BASED MOBILE telecoms firm Etisalat has ousted rival Vodafone to become the new shirt sponsor of Egyptian football giant Al Ahly. Etisalat Egypt has paid a reported US$22

A GIANT WOOLEN England shirt was revealed in Auckland this week by England rugby sponsor O2 as part of its “ShearforEngland” campaign, which is encouraging fans to support the team via twitter. Th

SAMSUNG IS ONE of the most revered brands in the world of Olympic sport

ON THE PITCH Samsung has associated its brand with one of the world’s most successful teams with an enviable track record of wins at home and abroad.

TELEFONICA IS probably the biggest mobile phone sponsor that no one has heard of

THIS WEEK Etisalat, the Abu Dhabi-based telco, activated its role as official telecommunications sponsor of the 2nd Annual Sri Lankan Airlines Pro Surfing Competition

SINGAPORE’S RISING SPORTS sponsorship market is only starting to bear fruit, the results of the government’s conscientious effort in nurturing a sporting city, through a myriad of initiatives involving pri...

T-MOBILE MAY BE Germany’s biggest mobile operator but it ranks a distant fourth in the USA behind AT&T, Verizon and Sprint.

MOBILE PHONE operators are among the biggest sponsors of sport so Frontiers is always interested in corporate activity in the sector particularly where it involves the world’s richest man, Carlos Slim.