NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

Budweiser Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.

US telco AT&T has entered into a regional partnership with esports organisation ESL.

Telco provider Digicel has reached an agreement with Cricket West Indies to end its role as the main sponsor of the body one year early.

German telco PŸUR has entered into a partnership with Bundesliga football club RB Leipzig.

Telco Vodafone has renewed its title-sponsorship deal with the Warriors, the Auckland-based team that plays in Australia’s National Rugby League.

Campeonato Brasileiro Serie A football club Atlético Mineiro has signed a shirt sponsorship deal with telco America Net.

Esports organisation ESL has agreed a new international partnership with telco Vodafone.