Telecommunications

Latest Features

Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021. Telefónica will pay between €12m ($13.5m)

Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.

Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons. 

Budweiser Budweiser is the official beer of the FIFA World Cup following its parent company Anheuser-Busch's deal until after the 2022 World Cup, worth around $22.

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

The Albanian Football Association (FSHF) has agreed a sponsorship deal with telco Vodafone. The six-year deal names Vodafone Albania as an official sponsor of the Albanian national team

French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.

Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile

US telco AT&T has signed as a founding partner of the ESL Mobile Open, the world’s first mobile-only esports league.

Features

Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.

Chinese telco China Unicom has become the Official Telecommunication Services Partner of the Beijing 2022 Olympic and Paralympic Winter Games in deal valued in the high tens of millions of dollars.

Orange, the former state telco of France, this month agreed a deal to become a Main Partner of the Fédération Française de Football, the French football federation, for the next rights cycle. 

The success of last weekend’s 'Wembley Cup with EE', the third annual exhibition match between two YouTuber tribes, with a few football legends thrown in, presents an interesting problem for the event’s title sponsors and organisers, the UK network operator EE.

Telecommunications company Vodafone hands responsibility to its national and regional marketers to identify which sports properties best fit the brand's ambitions in the territories in which it operates

Telecommunications company Vodafone New Zealand signed as a Regional Partner of New Zealand Rugby (NZR) for four years, from 2017 to 2021, in a cash and technology services deal.

Multinational telecommunications company Telefónica this month signed a 17-month agreement to become a Global Sponsor of Spanish LaLiga club Real Madrid as part of a strategy shift towards properties that offer experiences for its customers and to promote and supplement its Spanish LaLiga media rights contract.

A sports sponsorship needs to align with the sponsor brand's wider marketing and business strategies and directly drive business. It’s a line you hear from brand representatives at almost every sport business conference

Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.

British telecommunications brand O2 is expanding its activation window around England Rugby test matches after its previous digital rugby programmes proved a success.

African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.

Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.

An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.

European football's governing body, Uefa, has signed up French telecommunications operator Orange on a dedicated Euro 2016 Global Partner deal.