Technology
‘ESL Katowice Royale – Featuring Fortnite’ signs with HyperX for inaugural tournament
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX
Trouble for Philip Morris as Australia investigates Ferrari-Mission Winnow branding
Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding
Golden State Warriors head to the cloud with Google
The Google Cloud division of technology company Google has signed its first partnership with a professional sports team through an agreement to back NBA basketball franchise the Golden State Warriors and...
Intel pioneers in-game technology with Arsenal, Liverpool, Man City
US tech firm Intel is bringing its immersive ‘True View’ technology to the Premier League for the first time, after inking three new partnerships with Arsenal, Liverpool and Man City.
Indigo Unified Communications signs as Celtic women’s shirt sponsor
Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.
BC Place gets green light for Naming Rights sale
Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.
Inter Milan goes green with new Moovit partnership
Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit
San Francisco Giants’ stadium called Oracle Park after naming-rights deal
The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant
IndyCar in talks with NTT Corp to become title sponsor – report
IndyCar Series officials are hoping to announce a new title sponsor before a February test in Austin, Texas
Riot Games signs new League of Legends partnership with Dell’s Alienware
US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell