Esports event organiser ESL has signed a new partnership with peripherals brand HyperX

Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding

The Google Cloud division of technology company Google has signed its first partnership with a professional sports team through an agreement to back NBA basketball franchise the Golden State Warriors and...

US tech firm Intel is bringing its immersive ‘True View’ technology to the Premier League for the first time, after inking three new partnerships with Arsenal, Liverpool and Man City.

Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.

Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.

Serie A club Internazionale Milano has signed a new partnership with local transit app Moovit

The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant

IndyCar Series officials are hoping to announce a new title sponsor before a February test in Austin, Texas

US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell