Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim
Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.
US esports team the Pittsburgh Knights has signed a new shirt deal with local convenience store chain Sheetz
NFL American football team the Washington Redskins has entered into a partnership with supermarket chain Safeway