Sports Organisation

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.

Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands

Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.

Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition

The signing of a new commercial rights agreement between the Asian Football Confederation and sports marketing agency DDMC Fortis has been described as the ‘most significant day in the history of the A...

Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.

Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.

British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.

North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.

NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with California-based mountain resort operator Mammoth Resorts.