Sports Equipment

German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA

French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament

The International Basketball Federation (Fiba) has agreed a new multi-year partnership with Chinese sports flooring manufacturer Enlio for its 3x3 discipline

Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance

Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)

World Archery has signed a major 10-year sponsorship deal with Korean archery manufacturer Fivics. World Archery said the 10-year deal is the longest partnership to be agreed within the sport to date

Golf’s European Tour has announced golf equipment company Callaway as an Official Partner. The five-year deal names Callaway as the official driver, golf ball, shoe and golf bag brand of the Tour.

The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka

The Association of Tennis Professionals (ATP) has entered into a five-year partnership with British sporting goods manufacturer Dunlop

A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.