Sports Authority

Football
Sports Authority

Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
Golf
Sports Authority

Women's golf property aligns with national network of private destination golf resorts
Australian Rules Football
Sports Authority

AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Sports Authority

The Milwaukee Bucks have become a Presenting Partner of the Milwaukee Marathon, which will start and finish at the plaza in front of Fiserv Forum on Saturday, April 6.
Football
Sports Authority

Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.
Football
Sports Authority

Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights
Tennis
Sports Authority

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
Esports
Sports Authority

Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands
Esports
Automobile Manufacturing

Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.
Football
Sports Authority

Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition
Football
Sports Authority

The signing of a new commercial rights agreement between the Asian Football Confederation and sports marketing agency DDMC Fortis has been described as the ‘most significant day in the history of the A…
Football
Sports Authority

Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.

Skiing
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Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.

Horse Racing
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British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.

Baseball
Sports Authority

North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.

Ice Hockey
Sports Authority

NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with California-based mountain resort operator Mammoth Resorts.

Esports
Sports Authority

The US capital of Washington D.C. has reached an agreement to sponsor the NRG Esports team in what is being termed the first deal of its kind for the sector.
Multi-sport
Sports Authority

Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).