Soft Drinks

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.

PepsiCo-owned isotonic drinks brand Gatorade has extended its sponsorship deal with South American club football competition the Copa Libertadores.

PepsiCo-owned isotonic drinks brand Gatorade has extended its partnership with the AFL Aussie rules football league.

Isotonic sports drinks producer iPro Sport has been announced as the title sponsor of the upcoming World Cup of Gymnastics.

The development competition of the NBA North American basketball league, the D-League, has signed a title-sponsorship deal with PepsiCo-owned isotonic drinks brand Gatorade.

NFL American football team the Kansas City Chiefs has renewed its partnership with soft drinks giant Coca-Cola.

The main shirt sponsorship deal agreed this month between top Brazilian club Flamengo and Thai energy drinks brand Carabao bucks one trend in the country’s football sponsorship market, in being a long-term deal.

Energy drinks manufacturer Osotspa has agreed a sponsorship deal with the Football Association of Thailand.

Campeonato Brasileiro Serie A football club Flamengo has agreed a lucrative shirt sponsorship deal with energy drinks company Carabao, according to multiple reports.

The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.

Nascar has confirmed that its premier series will be officially known as the Monster Energy Nascar Cup Series from January 1 as part of a wide-ranging rebranding process undertaken by the North American stock-car racing series.

NFL American football team the Dallas Cowboys has signed a multi-year extension to its partnership with US multinational food and beverage corporation PepsiCo.

Isotonic drinks brand iPro Sport has entered into a partnership with the England Netball national governing body.

Drinks brand Monster Energy has been unveiled as the new title sponsor of the premier series of North American stock car-racing championship Nascar.

Soft drinks giant Coca-Cola has agreed a deal to sponsor the 2017 winter Universiade multi-sport event, which will be held in Almaty, Kazakhstan.

US multinational food and beverage corporation PepsiCo has entered into a multi-year partnership with the United States Tennis Association.