Soft Drinks
Getting the sponsorship story told
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.
Coca-Cola fends off rival for Rugby World Cup rights
Global soft drinks group Coca-Cola clinched a second-tier Official Sponsor position for the 2015 Rugby World Cup after competition from a rival drinks brand.
DFB to profit next year from 2014 World Cup triumph
Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.
St Kilda secures new main sponsor
AFL Aussie rules football club St Kilda has struck a two-year deal with Lion Dairy & Drinks that will see its Dare Iced Coffee brand become the team’s principal partner from the 2015 season.
Qatar 2015 signs up soft drinks partner
Ali Bin Ali Beverages has been signed up as an official partner of the 2015 men’s Handball World Championship, which is currently taking place in Qatar.
Baku 2015 refreshes with Coca-Cola partnership
Soft drinks giant Coca-Cola has struck a deal to become an official partner of the 2015 European Games in Baku, Azerbaijan.
AdvoCare on target with league-wide MLS partnership
Health and wellness company AdvoCare has signed a five-year deal to become the official sports nutrition partner of Major League Soccer.
Monster set to land major UFC deal – reports
Energy drinks brand Monster is set to agree a multi-year commercial partnership with mixed martial arts property the Ultimate Fighting Championship, according to multiple reports.
Coca-Cola extends with German Football Association
The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.
Coca-Cola extends Rugby World Cup relationship
Soft drinks company Coca-Cola has renewed a deal to sponsor the Rugby World Cup for the 2015 edition of the rugby union national team tournament in England.
Coca-Cola renews Charlotte Hornets deal – report
Beverage company Coca-Cola has renewed its sponsorship agreement with NBA basketball franchise Charlotte Hornets, according to the Charlotte Business Journal newspaper.
Fluminense brings in Viton 44 to replace Unimed
Campeonato Brasileiro Serie A football club Fluminense has moved swiftly to replace outgoing main sponsor Unimed by signing a new agreement with Brazilian soft drinks producer Viton 44.
Go & Fun nets Handball World Championship partnership
Organisers of the Qatar 2015 Men’s Handball World Championship have announced energy drink manufacturer Go & Fun as an official partner and the official sports drink of the tournament.
Port Adelaide milks new partnership deal
AFL Australian rules football club Port Adelaide has made flavoured milk manufacturer Oak a premier partner under a multi-year deal.
Coca-Cola bolsters Copa America line-up
Soft drinks giant Coca-Cola has agreed a sponsorship deal for the Copa America 2015 international team football tournament.
Coca-Cola critical of fallout from Fifa World Cup report
Soft drinks giant and top-tier Fifa sponsor Coca-Cola has expressed its displeasure with the ongoing controversy surrounding the report into the bidding process for the 2018 and 2022 World Cups.
Coca-Cola deal is highlight of IPTL rights market
International Premier League Tennis (IPTL) received a multi-million dollar sum from regional soft drinks group Coca-Cola India for the title sponsorship rights to the inaugural team tennis series with just weeks to spare before its launch on November 28.