Soft Drinks

Energy drinks brand Red Bull has entered into a partnership with the Chinese Super League, the top tier of football in the country.

Australian NRL rugby league club the Manly Warringah Sea Eagles has agreed new shirt sponsorship deals with food and beverages company CoCo Joy and Chinese telecommunications firm ZTE.

NBA basketball franchise the Houston Rockets has agreed a first-of-its-kind partnership with sports drink brand BodyArmor.

NFL American football franchise the Seattle Seahawks has agreed a partnership with beverage company Humm Kombucha.

The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.

The car manufacturer Audi is contemplating entering Formula One with Red Bull serving as a main sponsor of the motor-racing team, according to German car magazine Auto Bild.

US multinational beverage company Coca-Cola has agreed to become an official sponsor of the All Africa Games.

Japanese petroleum company JX Nippon and pharmaceutical firm Otsuka have reached agreements with the World Baseball Softball Confederation to serve as official sponsors of the 2015 U-18 Baseball World Cup.

Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.

Coconut-based beverages producer Coco Joy, a brand owned by the FAL Food and Beverages Group, has entered into a global partnership with the City Football Group.

The Singapore Swimming Association has agreed a three-year sponsorship deal with sports beverage brand 100Plus on the back of home success at last month’s Southeast Asian Games.

North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.

Soft drinks and snack food producer PepsiCo has confirmed a partnership deal with the Uefa Champions League club football tournament.

Soft drinks group Coca-Cola is providing cash fee and promotional support as one of seven sponsors of the Air Race 1 World Cup, a new three-event race series, which launched, June 7, in Monastir, Tunisia.

Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.

Motorsport series Air Race 1 World Cup has agreed several sponsorship deals as it nears the launch of its new international series of air races on June 7.