Soft Drinks

Beverages giant Coca-Cola, telecommunications company Sprint and insurance group State Farm have signed up as official sponsors of the Copa America Centenario, the special edition of the national team football tournament which will take place in the United States later this year.

Formula One motor racing team Force India has agreed a one-year extension to its partnership with drinks manufacturer Hype Energy.

English Premier League football club Liverpool has entered into a partnership with Thai coconut water brand Chaokoh.

Sebastian Coe, the president of the International Association of Athletics Federations, has said he is “angered and dismayed” by food and beverage company Nestle’s decision to terminate its partnership of the governing body.

South African Super Rugby team the Free State Cheetahs has agreed a shirt sponsorship deal with soft drinks brand Twizza.

Scottish Rugby, the governing body of rugby union in the country, has extended its partnership with soft drinks manufacturer A.G. Barr.

The South Africa Rugby Union, the sport’s national governing body, has renewed its partnership with Coca-Cola in a deal that will see the soft drinks group continue to serve as an associate sponsor of the Super Rugby competition in the country.

English Premier League football club Manchester United has entered into a regional partnership with Indonesian isotonic drinks brand You.C1000.

The Coca-Cola Russia division of the soft drinks producer has sealed a partnership deal with the Kontinental Hockey League European ice hockey competition.

PepsiCo-owned isotonic drinks brand Gatorade has entered into a five-year partnership with New Zealand Rugby (NZR), rugby union’s governing body in the country.

The United States Olympic Committee has entered into a five-year partnership with the country’s Milk Processor Education Program (MilkPEP).

Beverage producer Pfanner has renewed its partnership with the Austrian Cup club football competition.

Health food and beverage company Superbest Power has been named the title sponsor of Malaysian club football’s FA Cup.

NBA basketball franchise the Cleveland Cavaliers has entered into a partnership with Australian health and wellbeing company Sanitarium, which produces the Up&Go range of breakfast drinks.

US brand BodyArmor has agreed deals to become the official sports drink of the Atlantic 10 collegiate sports conference and St John’s University’s athletics programme.

The South African Rugby Union, the governing body of rugby union in the country, has renewed a sponsorship deal with sports drink Energade.