Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB). Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020
Centro Sportivo Alagoano has signed a new main sponsor ahead of its return to Campeonato Brasileiro Série A, the top division of Brazilian club football.
The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025
Ahead of Super Bowl LIII, Lowe's has signed a multi-year deal to become the NFL's official home-improvement retail sponsor – a category that had been vacant since Home Depot ended its partnership a d...
Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)
Campeonato Brasileiro Série A football club Corinthians has signed its second shirt sponsorship deal in the space of a week.
English county cricket club Somerset has agreed a new partnership with convenience store chain Spar
The Football Association of Ireland (FAI) has extended its partnership with convenience store chain Spar
Convenience store chain Speedway has agreed a multi-year deal with US motor-racing series IndyCar
Supermarket chain Woolworths has rekindled its ties with the Australian Olympic Committee and Australian Paralympic Committee by agreeing to partner Australia’s teams for the 2020 summer Olympic and P...