Restaurants

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The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.

French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners. This

US-based franchise restaurant chain Subway is using the NFL's international appeal to engage with its franchisees and local communities, promote grassroots activity and amplify the values of the brand…

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.

The National Hockey League's Vegas Golden Knights have signed a multiyear partnership with The Juice Standard, a Las Vegas-based cold-pressed juice restaurant.
PREMIUM

Turkish Super Lig football club Galatasaray has agreed a two-season deal for restaurant chain Terra Pizza to become its new main shirt sponsor
PREMIUM

NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ

Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games.

Features

Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.

Fast food restaurant McDonald’s’ franchisee programme sees each store contribute a cash fee to the brand’s global sponsorships of the Olympic Games and the World Cup, Thomas Truttmann, head of sports at McDonald’s Europe told Sports Sponsorship Insider.

IF PATRIOTISM is the last refuge of a scoundrel then passion is the equivalent in the sponsorship world

SOON AFTER breaking the 100m Olympic record last Sunday, Usain Bolt revealed that he ate a McDonald’s wrap and a few chicken nuggets just before he took to the track.

FAST FOOD and fizzy drinks normally do well in recessions as hard-pressed consumers trade down to cheap eats

WORLD RECORD breakers at this summer’s Olympics are guaranteed fame and fortune or at least their name in lights for a while, so Frontiers can understand McDonald’s thinking. It

THE OFFICIAL RESTAURANT category, the umbrella term that includes global fast food chains, is an uncomfortable sponsorship fit for many sports organisations

OLYMPIC SPONSOR McDonald’s has got into hot water over a Twitter campaign designed to encourage customers to share their happy experiences of the fast food chain.

MCDONALD'S IS THE seventh partner to renew its Worldwide TOP Partner status for a further two Olympic cycles through the 2020 summer Games, but who's talking about it?

AS NEWS EMERGES from Olympic headquarters that long-standing sponsor McDonald’s has signed up for another eight years, Frontiers was prompted to ask what each side gets for the reported $100m per Games, p…