Professional Services
Shirt Sponsorship – Homeday & Hertha BSC
At the end of 2020, Berlin real estate agent Homeday activated its shirt sponsorship of hometown club Hertha to boost brand awareness throughout Germany.
US Open AR – Deloitte & the US Golf Association
In response to the 2020 US Open being played without any fans due to Covid-19, USGA partner Deloitte built an AR app enabling golf fans to experience all 18 holes in near real-time 3D.
2019 NYC Marathon App – Tata Consultancy Services & the New York Road Runners
The 2019 TCS New York City marathon official app became the races’ most downloaded ever by offering features including a set of augmented reality experiences, unlimited real-time runner tracking, an interactive course guide, digital cheer cards and a finishing-time predictor.
Swing – Grant Thornton & the PGA Tour/The Players Championship
Grant Thornton leveraged its rights at the 2020 Players Championship with a Rickie Fowler-fronted ad campaign.
Job of the Match/Fan – Indeed & Eintracht Frankfurt
Jobsite Indeed activated its Eintracht Frankfurt shirt sponsorship through multiple initiatives including ‘Job of the Match’, which introduced supporters to behind-the-scenes jobs within the club.
PwC All-Star Awards – PricewaterhouseCoopers & the Gaelic Athletic Association
PwC’s sponsorship of the All-Star Awards placed the brand at front of mind for its target audiences by engaging with them through their passion for Gaelic Games.
Missing Children Summer Transfer Initiative – NCMEC, GMCN & AS Roma
AS Roma used new 2019 summer signing social spots to highlight search for missing children.
Indeed extends with Eintracht Frankfurt, sets up office for the club in New York
German Bundesliga club Eintracht Frankfurt has extended its main shirt partnership with jobs-site Indeed
Rugby World Cup adds HITO Communications as latest sponsor
Japanese HR brand HITO Communications has signed a new partnership as an Official Sponsor of the 2019 Rugby World Cup
Unilumin signs four-year official LED supplier deal with Fiba
International basketball federation Fiba has appointed Unilumin as the official LED supplier for its top-level international competitions
AFL’s Port Adelaide teams up with PwC
AFL Aussie rules football team Port Adelaide has entered into a partnership with professional services firm PwC
Pasona partners with FIG
The International Gymnastics Federation (FIG) has signed a one-year partnership with multinational human resource brand Pasona
Indigo Group adds Cardiff Blues to sponsorship portfolio
The Cardiff Blues Pro14 rugby union team has signed a sponsorship deal with business solutions provider Indigo Group
WRU signs Indigo as partner of revamped Premiership
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
Purplebricks joins Team GB as Official Partner
UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020
WYG backs Invictus UK
Professional services firm WYG has been unveiled as an official supporter of Invictus UK
EY becomes USA Rugby’s Official Principal Partner
USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.
Alfa Romeo Racing teams up with New Balance, Save the Children
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.