Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.
Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series
Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years
Chinese payment platform Alipay is to invest RMB1bn ($145m/€129m) over the next decade to support the long-term development of women’s football in China.
Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…