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Golf leaves past behind to embrace smartphone connectivity – Cole
ITTF seeks new long-term commercial partner as it looks to double sponsorship revenues
Four more years for UPS and Scuderia Ferrari
Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.
Agreement with Virgin keeps Saints in virtuous circle
English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.
Deregulated markets spur energy sector sponsorships
Energy sector sponsorships are worth around €188m ($211.8m) per year based on research into the main deals involving brands that have some retail presence, that is to say, companies that provide electricity direct to homes or businesses.
Nordic World Ski Championships continue sustainability focus with Stora Enso
‘Boomers’ secure Signet backing ahead of Fiba World Cup
Gowling WLG becomes Birmingham 2022’s first signing
Crystal Palace to grant MyPeople Premier League showcase
Features
Changhong follows Kimbo into Italy with multi-club deals
Sponsorship hits the spot for International Federations
Sports Sponsorship Insider has researched the sponsorship profiles of 18 international federations, highlighting the annual value of sponsorship to each federation, the top deals contracted and the other sponsor brands that comprise their portfolios.
Barcelona eyes Qatar Airways renewal after on-off talks
CSM wins LaLiga contract to sell global deals
Indeed extends International Champions Cup partnership
Dalian Wanda kicks-off Chinese partnership spree
Fifa has become the latest international beneficiary of the Chinese government’s mandate to improve football in the country and host a World Cup, with three major sponsorship deals either finalised or under discussion.
Efficiency at core of Randstad Williams deal
Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.
IRB cashes in on English Rugby World Cup in 2015
The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.