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Golf
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European golf is embracing the mobile phone as a “critical” fan engagement and context-based marketing tool, according to Michael Cole, chief technology officer of the European Tour & Ryder Cup Europe.
Table Tennis
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The International Table Tennis Federation will launch a tender process late this month to find a long-term partner for its commercial rights sales from 2021. Story by Frank Dunne.
Motorsport
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Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.

Football
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English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.

Football
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Energy sector sponsorships are worth around €188m ($211.8m) per year based on research into the main deals involving brands that have some retail presence, that is to say, companies that provide electricity direct to homes or businesses.

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Skiing
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Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.
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Basketball
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Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.
Multi-Sport
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Birmingham 2022 has signed its first Official Sponsor for the Commonwealth Games multi-sport event through an agreement with law firm Gowling WLG
Football
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English Premier League football club Crystal Palace has agreed a multi-year partnership with culture analytics specialist MyPeople. The deal makes MyPeople Palace’s official culture analytics partner.

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Football
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The advertising deal struck last month by Chinese consumer electronics company Changhong with 12 clubs from Italy’s top two football divisions – seven from Serie A and five from Serie B – could be the b…
Football
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Sports Sponsorship Insider has researched the sponsorship profiles of 18 international federations, highlighting the annual value of sponsorship to each federation, the top deals contracted and the other sponsor brands that comprise their portfolios.

Football
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Spanish La Liga Champions Barcelona are still in talks to renew their main sponsorship deal with Qatar Airways, despite widespread media reports in January that the talks had collapsed.
Football
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CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…
Football
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Global job site brand Indeed has renewed its second-tier partnership with the International Champions Cup pre-season football club series on a regional basis in North America and Australia
Football
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Fifa has become the latest international beneficiary of the Chinese government’s mandate to improve football in the country and host a World Cup, with three major sponsorship deals either finalised or under discussion.

Motorsport
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Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

Rugby Union
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The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.

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ACTIVATION SPEND is set to increase over the next 24 months according to almost half the sports marketing industry respondents to the SportBusiness 2012 survey, hosted by SMG Insight/YouGov
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THIS SUMMER the London 2012 Olympic Games captured the world’s attention. Dubbed the first truly “Social Games”, digital platforms have given the Games their most spectacular visibility ever.
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MATTEL, the company behind Hot Wheels cars and Barbie dolls, has a challenge every year converting children in its target age group into the next cohort of adults who look back on their toys with fond…
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ONLY IN America could a racing car be emablazoned with the name of its armed forces in combination with a mortgage refinance company. But this is Ryan Newman's No. 39 U.S
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THE QATAR-BASED Reach Out To Asia charity, run by Barcelona FC’s main shirt sponsor Qatar Foundation, signed up as an Official Business Partner of the Qatar Stars League this week.