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The International Table Tennis Federation will launch a tender process late this month to find a long-term partner for its commercial rights sales from 2021. Story by Frank Dunne.

Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.

English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.

Energy sector sponsorships are worth around €188m ($211.8m) per year based on research into the main deals involving brands that have some retail presence, that is to say, companies that provide electricity direct to homes or businesses.

The advertising deal struck last month by Chinese consumer electronics company Changhong with 12 clubs from Italy’s top two football divisions – seven from Serie A and five from Serie B – could be the b…

NBA teams have taken a major step in the internationalisation of their sponsorship portfolios by opening up two international partner positions per team from next season

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland

US gym chain Orangetheory Fitness has acquired naming rights to Christchurch Stadium, the home of New Zealand Super Rugby franchise Crusaders

Sixty per cent of top-flight women’s football clubs have front-of-shirt sponsors that are different to the men’s equivalent, according to new research from the Deloitte Sports Business Group.


Sports Sponsorship Insider has researched the sponsorship profiles of 18 international federations, highlighting the annual value of sponsorship to each federation, the top deals contracted and the other sponsor brands that comprise their portfolios.

Spanish La Liga Champions Barcelona are still in talks to renew their main sponsorship deal with Qatar Airways, despite widespread media reports in January that the talks had collapsed.

CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…

Global job site brand Indeed has renewed its second-tier partnership with the International Champions Cup pre-season football club series on a regional basis in North America and Australia

Fifa has become the latest international beneficiary of the Chinese government’s mandate to improve football in the country and host a World Cup, with three major sponsorship deals either finalised or under discussion.

Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.

ACTIVATION SPEND is set to increase over the next 24 months according to almost half the sports marketing industry respondents to the SportBusiness 2012 survey, hosted by SMG Insight/YouGov

THIS SUMMER the London 2012 Olympic Games captured the world’s attention. Dubbed the first truly “Social Games”, digital platforms have given the Games their most spectacular visibility ever.

MATTEL, the company behind Hot Wheels cars and Barbie dolls, has a challenge every year converting children in its target age group into the next cohort of adults who look back on their toys with fond…

ONLY IN America could a racing car be emablazoned with the name of its armed forces in combination with a mortgage refinance company. But this is Ryan Newman's No. 39 U.S

THE QATAR-BASED Reach Out To Asia charity, run by Barcelona FC’s main shirt sponsor Qatar Foundation, signed up as an Official Business Partner of the Qatar Stars League this week.