Indian radio network Red FM has extended its sponsorship of Indian Premier League cricket franchise SunRisers Hyderabad for the 2015 season.
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
Chinese mobile and internet technology company Qbao.com has extended its principal sponsor agreement with Spanish Liga football team Real Sociedad.
The International Cycling Union (UCI) has extended its partnership with training videos producer the Sufferfest as the official sponsor of its 2015 Women Road World Cup.
Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.
Microsoft-owned internet search engine provider Bing has reached a deal with the National Collegiate Athletics Association to partner its March Madness basketball showpiece.
The Austrian Ice Hockey Association (OEHV) has entered into a commercial agreement with online printing company Saxoprint.
US motor racing series IndyCar has announced a multi-year partnership with the USA Today Sports Media Group.
Portuguese media company NOS has sealed a deal to become the title sponsor of the Primeira Liga, while Korean electronics company Samsung has also agreed a commercial partnership with the country’s top football division.
The Irish Daily Mail has signed up as the new title sponsor of the Football Association of Ireland (FAI) Cup, while the governing body has also agreed a deal with supermarket chain Spar.
News broadcaster CNN International has reached a multi-year agreement to partner the McLaren Formula One motor racing team from the 2015 season.
Pay-television broadcaster Dubai OSN has extended its sponsorship of the UAE national team to cover its participation in the 2015 Cricket World Cup.
Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.
Web hosting and cloud services company Aruba has agreed a three-year title sponsorship deal with the factory team of Italian motorcycle manufacturer Ducati in the Superbike World Championship.
Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.
Network solutions provider Extreme Networks has signed up as the first official Wi-Fi provider for American football’s NFL.
The Association of Tennis Professionals has announced a strategic partnership with social networking platform Vixlet.
Sports social network Sportlobster has been announced as an official sponsor of the NFL’s International Series.
Internet provider MyRepublic has reached an agreement with the New Zealand Rugby Union (NZRU) to serve as title sponsor for the national team’s forthcoming northern hemisphere tour.
English Premiership rugby union team Bath has announced digital media company Olive Media as its official business partner for the ongoing 2014-15 season.
The Danish Handball League has struck a deal for domestic pay-television operator Boxer to become the new title sponsor of the country's top-tier men’s and women’s club competitions.
FC Goa has announced Videocon D2H as its principal sponsor ahead of the inaugural edition of the Indian Super League football competition, while the team has also confirmed Indian cricket star Virat Kohli as a co-owner.
Website management specialist Sitecore has become the latest sponsor of the Baku 2015 European Games multi-sport event.
Sports orientated social network Sportlobster has reached an agreement to become the official social media partner of English Premiership rugby union team Gloucester.