Dutch Eredivisie football club PSV Eindhoven has extended its long-running partnership with technology company Philips.

Dutch Eredivisie football club Ajax has agreed a partnership with Chinese internet company Le Sports.

NFL American football franchise the Minnesota Vikings has signed communications company CenturyLink as its latest founding partner for U.S. Bank Stadium, the team’s new home that is currently under construction.

Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.

English Premiership rugby union club Exeter Chiefs has teamed up with local PR and marketing firm Astley Media.

The Ironman US triathlon series has teamed up with network and communications provider EarthLink.

Campeonato Brasileiro Serie A football club Corinthians has entered into an innovative partnership with online music streaming service Napster.

Tanzanian pay-television operator AzamTV has agreed a deal to become the new title sponsor of the Rwanda Premier League top-tier club football competition.

Russian internet company Yandex has agreed a deal to become the shirt sponsor of Turkish Super Lig team Fenerbahce, while Konyaspor has renewed its kit sponsorship contract.

Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.

WNBA basketball team Connecticut Sun has signed a multi-year deal to make locally based telecommunications company Frontier Communications its marquee sponsor.

Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.

UK pay-television broadcaster Sky will end its eight-year sponsorship of the British Cycling national governing body in 2016.

Australian National Rugby League team Gold Coast Titans has sealed a shirt sponsorship deal with digital media agency Jabbry.

Brazilian media group Globo has agreed a deal under which it will become the official media sponsor of the 2016 summer Olympic Games in Rio de Janeiro.

Online trading company Plus500 has expanded its sponsorship deal with Atletico Madrid to become the new main sponsor of the Spanish Liga football club.

Multimedia company Virgin Media has agreed a sponsorship deal for the season finale of electric motor racing series Formula E.

Asian pay-television broadcaster Star Sports has agreed a deal to continue as title sponsor for the 2015 edition of India’s Pro Kabaddi League.

Specialist tennis mobile application Tennis Central has sealed a sponsorship deal for this year’s Citi Open tournament.

Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.

Online photo service Pixum has secured the naming rights to the German Handball Bundesliga’s Super Cup competition.

This weekend’s pound-for-pound super fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas is poised to bring in more than three times the sponsorship revenue generated by any other boxing event in history, according to

UK eSports company Gfinity has signed a partnership agreement with media group News UK.

Satellite operator Azercosmos has reached an agreement to serve as an official supporter and official satellite services provider of the Baku 2015 European Games.