Campeonato Brasileiro Serie A football club Corinthians has entered into a partnership with social media platform Facebook.
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has agreed a sponsorship deal with internet services company Naver Corporation.
A series of new sponsors have signed up for the Qatar Cup, the conclusion to the Qatar Stars League football season.
North America’s Major League Baseball has entered into a multi-year partnership with technology giant Apple and renewed its association with gardening products manufacturer Scotts.
Japanese internet solutions company Z.com has entered into a partnership with the Vietnam Football Federation, under which it will sponsor the country’s national team.
Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.
Global business and financial news broadcaster CNBC has renewed its partnership with the Formula E electric car-racing championship.
Brazilian satellite-television operator Sky has entered into a partnership with the National Basketball League (LNB), the governing body of the sport in the country, under which it will become an official sponsor of the top-tier NBB competition.
Chinese Super League football club Jiangsu Suning has agreed a season-long sponsorship deal with smartphone manufacturer Nubia.
Scottish Rugby, the governing body of rugby union in the country, has entered into a three-year partnership with media company News UK.
English Premier League football club Manchester United has sealed a global partnership with film producer and distributor 20th Century Fox.
Audio products manufacturer Beats Electronics has entered into a partnership with English Premier League football club Chelsea.
Outdoor media provider APN Outdoor has been named an official team partner of the Australian Olympic Committee (AOC).
Four of Japan’s leading national newspapers have been named official partners of the 2020 summer Olympic and Paralympic Games in the country’s capital of Tokyo.
Chinese internet company LeEco, formerly known as LeTV, has been named title sponsor of Beijing Guoan under a wide-ranging partnership with the Chinese Super League football club.
Music streaming service Guvera has entered into a partnership with the Australian Open grand slam tennis tournament.
Eurovision, the operational arm of the European Broadcasting Union consortium of public-service broadcasters, has been named the main sponsor of this year’s Senior European Taekwondo Championship.
Pay-television broadcaster Star Sports has signed up as the title sponsor of India’s Premier Badminton League.
Chinese internet company Le Sports has agreed a deal to replace MasterCard as the naming rights partner for the Wukesong Arena in Beijing.
Managed service provider Timico Technology Group has agreed a deal to become the new title sponsor of annual UK horse racing event the Cheltenham Gold Cup.
Spanish LaLiga football club Valencia has struck a deal with beIN Sports that will enable the pay-television broadcaster’s logo to appear on the back of players’ jerseys.
Formula One motor racing team Sauber has entered into a partnership with global business and financial news broadcaster CNBC.
The Australian Olympic Committee has entered into a partnership with the country’s division of media conglomerate News Corporation.
Formula One motor racing team Manor Marussia has entered into a partnership with music streaming service Shazam.