Turkish Süper Lig football club Galatasaray has agreed a lucrative shirt sponsorship deal with online gaming operator Bilyoner.c

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…

Scottish Premiership champion Celtic has signed up as the fourth member of eFootball.Pro, an esports company founded by Spanish footballer Gerard Piqué. Celtic took part in the eFootball.

Fiorentina has become the latest Italian Serie A football club to fill its back-of-shirt sponsorship space through a deal with US creative agency Dream Loud

GoUSA TV, the streaming television channel of Brand USA, the destination marketing organisation for the United States, has extended its backing of the NFL American football league’s London Games ahead of …

Norwegian newspaper VG has extended its sponsorship deal with Norges Fotballforbund (NFF), football’s governing body in the country.

Next-gen social platform Vero has entered into a partnership with the World Surf League

Sports media and technology company Deltatre has agreed a deal to sponsor the upcoming edition of the Asian Games multi-sport event in Indonesia.

German Bundesliga football club Borussia Dortmund has agreed a partnership with the media platform, stating that the deal is an example of its ongoing strategy with regards to esports.

Israeli Premier League football club Maccabi Tel Aviv has secured a partnership with PenguinPickUp, a network of pick-up locations for online purchases.

Japanese e-commerce giant Rakuten is weighing up an offer to secure naming rights to the Camp Nou, home stadium of Spanish LaLiga football club Barcelona, according to Mundo Deportivo.

Swiss online retail platform has entered into a partnership with the Swiss-Ski national governing body.

Asian media company Leisu Sports has agreed a deal to become English Premier League football club Huddersfield Town’s new sleeve sponsor.

English Premier League football club Arsenal has entered into a partnership with music and streaming platform Tidal.

Golf’s Ladies European Tour has entered into a partnership with, an online golf course review platform.

Etihad Stadium in the Australian city of Melbourne is to be renamed as Marvel Stadium through an agreement between Melbourne Stadiums Limited and The Walt Disney Company Australia.

Mobile-focused ticket platform SeatGeek has signed its first naming rights deal through a partnership with the home stadium of Major League Soccer team Chicago Fire, which will now be known as SeatGeek Stadium.

Soon-to-launch messaging app eyetime has been named as the title sponsor of this year’s MotoGP motorcycling event in Austria.

US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.

Radio network 93.5 Red FM has renewed its sponsorship of Indian Premier League Twenty20 cricket team Sunrisers Hyderabad.

Dating app Tinder has partnered with English Premier League football club Manchester City in a deal that marks its first major sponsorship deal with a sports team.

Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.

North America’s Major League Baseball has renewed its Game of Thrones-focused partnership with US pay-television broadcaster HBO.

YouTube TV, the cable-free live television service of video-sharing company YouTube, has been unveiled as the presenting partner of the NBA basketball league’s Finals series.