British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.
The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.
International surfing series the Big Wave World Tour has secured a title sponsorship deal for its 2013 edition with online action sports streaming service Xpreshon.
UAE English-language newspaper 7DAYS has renewed its partnership as the official newspaper of golf’s World Tour Championship to take in the 2013 edition of the final event on the European Tour’s Race to Dubai.
News Corporation has handed Team Sky a boost ahead of the start of the Tour de France this weekend by confirming 21st Century Fox as a sponsor of the International Cycling Union (UCI) ProTour outfit.
Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the NFL franchise.
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.
UK property company Zoopla has agreed a deal with the England and Wales Cricket Board for its PrimeLocations.com brand to become the official ground partner of the ECB for this summer’s Test matches.