Amazon-owned streaming platform Twitch will become a founding partner of the Raiders' Allegiant Stadium in Las Vegas from next year. Terms of the deal were not disclosed.
English Premier League football club Manchester City has agreed a new partnership with South Korean sports service developer Superbloke and has extended its deal with Hong Kong-based direct selling company…
Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season
LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.
Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music
Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor
Online trade vetting and monitoring platform Checkatrade has agreed a new partnership with the Rugby Football League to sponsor its Challenge Cup competition
Chinese technology conglomerate Tencent Holdings earned $64m (€57.1m) from sponsorship deals related to its esports operations in the first half of 2019. according to reports.
US esports organisation Team Liquid has signed a new shirt deal with superhero movie franchise Marvel, maker of the hugely popular Avengers series
As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
The NBA teamed up with independent music distributor UnitedMasters to use the league’s 1.6bn fanbase as a source of new music discovery.
After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.
Auckland-based basketball team the New Zealand Breakers has agreed a deal for pay-television broadcaster Sky Sport to become its new naming-rights sponsor
Internet search engine Yahoo Japan has signed as a third-tier Official Supporter of the Tokyo 2020 domestic sponsorship programme.
Industry experts have questioned Southamption's new “record” shirt deal with Chinese brand LD Sports, which was officially announced on Monday as the “biggest sponsorship deal in the club’s history”. But L
English Premier League football club Southampton has announced a record sponsorship deal which will make LD Sports, a new sports content, marketing and entertainment platform for the Chinese market, its…
Formula One motor-racing team Williams has agreed a multi-year partnership with UK newspaper the Financial Times
Autohome, a Chinese online automobile destination, has signed up as an Official Sponsor of this year’s World Table Tennis Championships, which are currently ongoing in Budapest, Hungary.
Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan
Indian Premier League cricket franchise Kings XI Punjab has signed Hindi-language news channel Aaj Tak as its new main sponsor as it prepares to commence its 2019 campaign
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
Major League Soccer club Minnesota United has announced a partnership with two local companies for sponsorship at the club's new Allianz Field in St Paul
The local organising committee for the 2021 World Games in the US city of Birmingham, Alabama, has signed its fourth foundation partner for the multi-sport event
Media relations consultancy APO Group has extended its role as the main official sponsor of Rugby Africa, the governing body of rugby union on the continent
The cycling industry view that Team Sky is too good to go without a new main sponsor appears to have been confirmed by one of Team Sky's sports directors
Premier League club Arsenal has entered into a partnership with Zoom Video Communications
NBA basketball franchise the Los Angeles Clippers has partnered with the Amazon Web Services division of e-commerce company Amazon to enhance its live, augmented game-watching platform
The Luxembourg Football Federation (FLF) has extended its sponsorship deal with commercial broadcaster RTL
The Badminton World Federation has agreed a three-year extension to its partnership with internet company GoDaddy
Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam
German telco Deutsche Telekom has agreed a deal for its MagentaSport service to become the new title sponsor of the BBL Pokal domestic basketball competition
Italian sportswear manufacturer Erreà Sport has signed with the Envision Virgin Racing Formula E team as Official Team Clothing and Merchandising Partner.
Sky has announced it is withdrawing its backing for the Team Sky cycling team at the end of 2019
US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.
Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons
Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year