The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.
Premier League club Arsenal last month agreed a deal with Hollywood film studio Universal Pictures to promote a number of Universal’s new releases, including Despicable Me 3, which launched in North America and the UK on June 30.
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.
Sports media and technology company Deltatre has agreed a deal to sponsor the upcoming edition of the Asian Games multi-sport event in Indonesia.
German Bundesliga football club Borussia Dortmund has agreed a partnership with the eSports.com media platform, stating that the deal is an example of its ongoing strategy with regards to esports.
Asian media company Leisu Sports has agreed a deal to become English Premier League football club Huddersfield Town’s new sleeve sponsor.
English Premier League football club Arsenal has entered into a partnership with music and streaming platform Tidal.
Etihad Stadium in the Australian city of Melbourne is to be renamed as Marvel Stadium through an agreement between Melbourne Stadiums Limited and The Walt Disney Company Australia.
US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.
Radio network 93.5 Red FM has renewed its sponsorship of Indian Premier League Twenty20 cricket team Sunrisers Hyderabad.
Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.
North America’s Major League Baseball has renewed its Game of Thrones-focused partnership with US pay-television broadcaster HBO.
Streaming service Hulu has entered into a partnership with the Madison Square Garden Company (MSG).
The Confederation of North, Central American and Caribbean Association Football (Concacaf) has agreed a wide-ranging partnership with Caribbean pay-television broadcaster Flow Sports.