The Luxembourg Football Federation (FLF) has extended its sponsorship deal with commercial broadcaster RTL

Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam

German telco Deutsche Telekom has agreed a deal for its MagentaSport service to become the new title sponsor of the BBL Pokal domestic basketball competition

Sky has announced it is withdrawing its backing for the Team Sky cycling team at the end of 2019

US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.

GoUSA TV, the streaming television channel of Brand USA, the destination marketing organisation for the United States, has extended its backing of the NFL American football league’s London Games ahead of ...

Norwegian newspaper VG has extended its sponsorship deal with Norges Fotballforbund (NFF), football’s governing body in the country.

Next-gen social platform Vero has entered into a partnership with the World Surf League

Sports media and technology company Deltatre has agreed a deal to sponsor the upcoming edition of the Asian Games multi-sport event in Indonesia.

German Bundesliga football club Borussia Dortmund has agreed a partnership with the media platform, stating that the deal is an example of its ongoing strategy with regards to esports.