Luxury Goods

Swiss watchmaker Tissot has agreed a sponsorship deal with the Tour de France and other cycling events staged by Amaury Sport Organisation.

Swiss watchmaker Longines has extended its partnership with France Galop, the governing body of horseracing in the country.

Automobile Club de l’Ouest, creator and organiser of the 24 Hours of Le Mans endurance motor racing event, has agreed a multi-year extension to its partnership with luxury watch brand Rolex.

Switzerland’s national basketball team will be competitive next year after the governing body of the sport in the country, Swiss Basketball, agreed a partnership with luxury watch brand Tissot.

Luxury watch brand Tag Heuer has agreed a sponsorship deal with Formula One motor racing team Red Bull, bringing to an end its long-standing partnership with rival outfit McLaren.

English Premier League football club Manchester United has agreed a multi-year partnership with new footwear brand Heroes.

The Boat Race Company, which organises the annual rowing races between English universities Oxford and Cambridge, has agreed a partnership with luxury watch brand Parmigiani Fleurier.

The National Basketball Association has signed a multi-year global partnership that will make Swiss watch brand Tissot the first official timekeeper of the NBA, Women’s National Basketball Association and NBA Development League.

Hublot has signed up as the official watch partner of the Uefa Champions League and Europa League European club football tournaments.

English Premier League club Chelsea has unveiled watchmaker Hublot as its official timekeeper.

Automotive accessories company WeatherTech has reached an agreement with the International Motor Sports Association to become the title sponsor of its flagship SportsCar Championship - replacing watchmaker Tudor, which has signed an extended but downgraded partnership.

TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.

US thoroughbred horseracing event the Breeders’ Cup has announced a commercial partnership with fine gifts, interior design and trophies manufacturer L.V. Harkness & Company.

Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.

Swiss watchmaker Festina has signed an extension to its partnership with German Bundesliga football club Schalke.

Motorsport series Air Race 1 World Cup has agreed several sponsorship deals as it nears the launch of its new international series of air races on June 7.