Latest Features

Amazon Web Services, the cloud computing subsidiary of Amazon

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…

Japanese e-commerce brand Rakuten is almost certain to have paid the highest fee in the first sales round of NBA team jersey patch rights under its deal with NBA champions the Golden State Warriors, from 2017-18 to 2019-20.

Music streaming service Deezer has taken its first steps into sport sponsorship, signing deals with Manchester United and FC Barcelona, to set it apart from the competition within a crowded streaming market.

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019

The local organising committee for the 2021 World Games in the US city of Birmingham, Alabama, has signed its fourth foundation partner for the multi-sport event

NBA basketball franchise the Los Angeles Clippers has partnered with the Amazon Web Services division of e-commerce company Amazon to enhance its live, augmented game-watching platform

The Badminton World Federation has agreed a three-year extension to its partnership with internet company GoDaddy


Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.

Social media network Sportlobster signed up to be the presenting partner of the NBA Global Games in London between the Milwaukee Bucks and the New York Knicks this month.

Internet company Yahoo’s acquisition of Chelsea manager José Mourinho to write expert blogs for the duration of the 2014 Fifa World Cup has opened the door to future investment in football.

GoDaddy, the US-based web hosting company, is sponsoring the Rugby League World Cup as part of its focus on British and European expansion.

FOR NEARLY nine years Nationwide was the title sponsor of the Professional Golf Association (PGA)’s development tour. Online services company web.c

THERE IS A famous saying on Wall Street which goes something like 'when the bellhop gives you stock buying tips you know it's time to bail out of the market

RICHARD BRANSON'S Virgin Media wireless company has hired the fastest man alive in order to promote its new broadband service, but has it worked?

WHEN BRITISH sprinter James Ellington put himself up for auction on eBay, many hundreds of other Olympic hopefuls who wished they had thought of the idea first

MAJOR RIGHTS HOLDERS, like the International Olympic Committee (IOC) and International Rugby Board (IRB), are issuing increasingly extensive guidelines on the role of Twitter and Facebook feeds by athletes…

Racing driver and one-woman marketing machine Danica Patrick announces her decision to go full-time into NASCAR at the headquarters of, which will sponsor her efforts in stock car racing