NBA basketball franchise the Los Angeles Clippers has partnered with the Amazon Web Services division of e-commerce company Amazon to enhance its live, augmented game-watching platform

The Badminton World Federation has agreed a three-year extension to its partnership with internet company GoDaddy

Italian sportswear manufacturer Erreà Sport has signed with the Envision Virgin Racing Formula E team as Official Team Clothing and Merchandising Partner.

Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons

Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year

Turkish Süper Lig football club Galatasaray has agreed a lucrative shirt sponsorship deal with online gaming operator Bilyoner.c

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League...

Scottish Premiership champion Celtic has signed up as the fourth member of eFootball.Pro, an esports company founded by Spanish footballer Gerard Piqué. Celtic took part in the eFootball.

Fiorentina has become the latest Italian Serie A football club to fill its back-of-shirt sponsorship space through a deal with US creative agency Dream Loud

Next-gen social platform Vero has entered into a partnership with the World Surf League