Household Products
Shiseido signs on as title sponsor for Cup of China ISU Grand Prix of figure skating
Japanese personal care company Shiseido has agreed a deal with the International Skating Union to become the title sponsor of the Cup of China ISU Grand Prix of figure skating, which will be held from…
Shiseido signs on as title sponsor of WTA Finals
Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.
Lotto, Soudal strike innovative extension to cycling team deal
Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team
PSG seals Bulk Homme partnership in Asia
Japanese men’s skincare brand Bulk Homme has signed up as a regional sponsor of French Ligue 1 football club Paris Saint-Germain in Asia.
Boulanger upgrades Lille OSC deal ahead of Champions League campaign
The Boulanger retail group has upgraded its partnership with Ligue 1 club Lille OSC from shirt sleeve sponsor to Principal Partner
FIG partners up with Tokio Inkarami
The International Gymnastics Federation (FIG) has agreed a one-year partnership with Japanese haircare brand Tokio Inkarami.
The brand, which is owned by IFing Co
Bayern Munich extends Gold Partner deal with Procter & Gamble
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Great Clips makes long-term commitment to NHL
Hair salon franchise Great Clips has agreed a multi-year partnership with North American ice hockey league the NHL and Players’ Association the NHLPA following an initial deal that covered the 2018 Stanley C…
Giant Food, P&G extend association with Wizards NBA 2K League team
Regional grocery chain Giant Food and consumer goods corporation Procter & Gamble have returned as sponsors of the Washington Wizards’ esports team in the NBA 2K League.
ELeague signs up Axe as personal care partner
Men’s grooming brand Axe has agreed a deal to become the official personal care partner of ELeague, the esports organisation operated by US media company Turner and the IMG agency.
Beko signs League of Legends Europe deal with Riot Games
Turkish home appliance brand Beko has signed a new partnership with US video game publisher Riot Games, maker of the hugely successful League of Legends series
ZO Skin Health backs West Ham’s women’s team
ZO Skin Health has been unveiled as a sponsor of West Ham United’s women’s football team.
The three-and-a-half-year deal names ZO Skin Health as the team’s Official Skincare Partner. The
Barbasol extends PGA Tour sponsorship to 2023
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
US Women’s National Team joins Secret Deodorant campaign
The US Women's National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019
Tottenham adds Molton Brown to Stadium Supplier group
English Premier League football club Tottenham Hotspur has entered into a supplier partnership with personal care brand Molton Brown
NHL adds Kruger Products as official tissue partner
The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products
Team GB gets first Official Sleep Partner, signs with Dreams
Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams
Man United adds Remington to Global Partner portfolio
Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington